Strategic Marketing Mastery Program
Build practical marketing skills that actually work for Australian businesses. Our comprehensive program runs from September 2025 through March 2026, designed for professionals ready to sharpen their strategic thinking and execution capabilities.
Request Program DetailsWhat You'll Actually Learn
We've built this curriculum around real challenges facing Australian businesses. Each module addresses specific skills you can apply immediately, with frameworks drawn from actual market scenarios.
Market Research That Matters
Stop guessing and start understanding your customers. This module covers practical research methods that don't require massive budgets or statistical degrees.
- Customer interview techniques that reveal genuine insights
- Competitor analysis frameworks for Australian markets
- Data interpretation without drowning in spreadsheets
- Turning research into actionable strategies
Content Strategy Fundamentals
Create content that serves your business goals instead of just filling social media feeds. We focus on strategy before tactics.
- Building content frameworks aligned with business objectives
- Channel selection based on audience behaviour
- Measuring what actually matters
- Sustainable content creation systems
Digital Advertising Essentials
Navigate Google, Meta, and LinkedIn advertising with confidence. Learn budget management and campaign structures that work for Australian businesses.
- Campaign architecture and audience targeting
- Budget allocation across platforms
- Ad creative testing and optimization
- Compliance considerations for Australian market
Email Marketing Systems
Build email campaigns that people actually open. From list building to automation, we cover practical implementation steps.
- List growth strategies beyond popup forms
- Segmentation approaches for different business models
- Automation sequences that convert
- Deliverability basics and list hygiene
Brand Positioning Workshop
Clarify what makes your business different. This module helps you articulate value in ways that resonate with your specific market.
- Positioning statement development
- Value proposition refinement
- Messaging consistency across channels
- Brand guidelines for small teams
Analytics and Reporting
Make sense of your marketing data without getting lost in metrics. Learn which numbers matter for decision-making and how to communicate findings.
- Setting up meaningful tracking systems
- Dashboard creation for stakeholder reporting
- Attribution models for multi-channel marketing
- Translating data into strategic recommendations
Hands-On Learning Approach
Theory only gets you so far. Each week includes practical exercises based on real business scenarios. You'll work through case studies drawn from Australian companies across retail, services, and B2B sectors.
Our workshops run Tuesday and Thursday evenings, 6:30-9:00 PM AEST, with optional Saturday sessions for deeper project work. Everything's structured so you can apply concepts immediately to your current role or business.
Between sessions, you'll have access to our resource library and peer discussion forum. Most participants find the peer feedback more valuable than the instructor critiques—there's something about learning alongside others facing similar challenges.
Who You'll Learn From
Jarvis Mackintosh
Program Director
Spent fifteen years running marketing for mid-sized Australian businesses before switching to education. Jarvis focuses on practical frameworks that work without enterprise budgets. He's particularly interested in helping regional businesses compete with metro markets.
Freya Drummond
Digital Strategy Lead
Former agency director who built campaigns for retail and hospitality clients across NSW and Victoria. Freya brings current platform knowledge and realistic budget management perspectives. She teaches the advertising and analytics modules.
Saskia Whitlock
Content Specialist
Built content strategies for professional services and tech companies before joining our team. Saskia emphasizes sustainable approaches that small teams can actually maintain. Her background in journalism shapes how she teaches storytelling for business.
Skills You'll Walk Away With
This isn't about certificates or credentials. It's about building specific capabilities that make you more effective in your current role or prepare you for advancement.
Strategic Planning Capability
Develop marketing plans grounded in research and aligned with business objectives. You'll learn to prioritize activities based on expected impact rather than just following trends.
Campaign Execution Skills
Move from strategy to implementation with confidence. Understand the technical steps involved in launching campaigns across different channels and how to troubleshoot common issues.
Data Interpretation Ability
Make sense of analytics without getting overwhelmed. Learn which metrics indicate real performance and how to present findings to stakeholders who may not understand marketing nuances.
Budget Management
Allocate marketing spend across channels with clear rationale. Understand how to test new approaches while maintaining baseline performance and when to shift budget based on results.