Before you spend a dollar on marketing, you need to understand where you fit in your market. We'll work through competitive analysis that reveals actual opportunities—not just surface-level competitor lists.

You'll learn how to identify underserved segments, articulate your differentiation clearly, and position your offering so it resonates with specific customer groups.

• Market mapping techniques that reveal positioning gaps
• Customer interview frameworks that uncover real motivations
• Competitive analysis that goes beyond feature comparison
• Positioning statement development for different audience segments

Every business has limited resources. The question isn't "should we do content marketing or paid ads?"—it's "which combination creates the best return for our specific situation?"

We'll build a channel strategy based on your business model, customer behaviour, and realistic budget constraints. No cookie-cutter approaches.

• Channel selection frameworks based on customer journey stages
• Budget allocation models for different business types
• Testing protocols that minimize waste while gathering data
• Integration strategies that make channels work together

Content marketing isn't about posting three times per week on LinkedIn. It's about creating assets that genuinely help your audience while advancing your business goals.

You'll develop content frameworks that are sustainable for small teams and learn distribution tactics that extend beyond "post and pray."

• Content formats that match different customer awareness levels
• Production systems for consistent output without burning out
• Distribution strategies beyond owned channels
• Repurposing frameworks that multiply content value

Marketing without measurement is just guessing with a budget. But measurement systems don't need to be complex—they need to inform decisions.

We'll set up tracking that shows what's working, what's not, and what deserves more investment. Simple dashboards that actually get used.

• Key metric identification for different business models
• Attribution approaches that work for small marketing teams
• Dashboard design that surfaces actionable insights
• Decision frameworks based on performance data

No formal marketing background required. Most participants are business owners or managers who've tried various marketing tactics but want more strategic thinking behind their efforts.

You should have some marketing experience—even if it's just running Facebook ads or creating content. Complete beginners might find the pace challenging.

All instructional content, frameworks, templates, and group sessions. You'll also get access to our participant community and recorded sessions for review.

The fee doesn't include any advertising spend or tool subscriptions you might need for implementation. We'll recommend free alternatives where possible.

Group sessions include Q&A where we address specific situations. You'll also participate in peer review exercises where other participants provide feedback on your work.

For one-on-one consulting, we offer limited advisory sessions to program graduates. That's separate from the core program.